The company's previous composition
New alkali composition
It can be seen that the new alkali composition effectively breaks down the yellow-red tinge remaining in hair after bleaching which can impede beautiful color development.

Widens the CMC which are the path for hair repair ingredients and dye molecules to reach the interior of hair, so that active ingredients can penetrate hair more easily and supply damaged parts with hair repair ingredients. Moreover, it comprehensively repairs hair damage to the cuticle, cortex, etc.

The color design beautifully expresses each system color with about the same color intensity. By making color intensity uniform and arranging in a circle on a hue plane, it becomes simple to calculate when mixing to achieve a beautiful intermediate color without any change occurring in the color intensity.

Even when mixing, beautiful development of intermediate colors can be achieved without muddying of color.

15 system colors make it possible to express a wide range of colors. Popular cool colors which were difficult to express have been enhanced, providing a line up which responds closely to your desires.

Image when dyeing white hair.
The hair bundle photographs are images. The amount of color may differ depending on condition of printing.